We call ourselves a data science consulting company. But what exactly is data science? This question turns out to be more multifaceted than it might first appear? The easy answer is to just read off the two terms and associate in your head some long-held definition. Most people think of data as a collection of information to be processed in some way. And most people think of science as a systemized collection of knowledge or a maybe a process for attaining that systemized knowledge. Both definitions give a good starting point for thinking about data science.